Non-neutrality Agreement
Poster, 2020
The politics around typeface are something to be challenged. The standard of white, male designers is being challenged as the community seeks new, diverse typefaces. For Non-Neutrality Agreement, not only was the typeface, VTC Bayard, inspired by the civil rights movement was used, but the poster itself was a challenge to the rules of typography itself. By breaking alignment, my poster emphasizes the obstacles society has to overcome to achieve equality.
Process
Since the typeface was inspired by the Civil Rights movement and the text was inspired by the Black Lives Matter movement, I wanted to incorporate different African America symbols. Initially, I had used the black power fist. I also wanted a repeated element to call back to the quote I picked with the idea of “the mundane, the daily, and the ongoing work”.
The color palate I used was inspired by the Pan-African colors. I then experimented with different text placements.
Final Poster
In the finalized version, I removed the repeated text, black power fist, and the green text as they were too busy. I then simplified the design by replacing the repeated text with a brick pattern. This allowed for the quote to really leave its impact on the viewer.
Sources
The article “Black Lives Matter Instagram Carousels Are Changing the Shape and Longevity of Protest Graphics” referenced is written by Jennifer Rittner of Eye On Design.
The typeface VTC Bayard was created by VOCAL